Love Finance

I created a suite of illustrations, animations, and character designs for UK-based company Love Finance as part of their brand identity. The characters I developed became a core part of their visual language, appearing across their website, landing pages, and large-scale OOH campaigns in the London Underground, as well as at expos. This project gave me the opportunity to blend storytelling with brand strategy, ensuring the designs were both playful and professional while remaining versatile across multiple platforms.